Archive for Jack Canfield

Is It Possible Our Society is Addicted to Wealth?

pillar03postcardGiven that the Creator’s Code is focusing on Pillar 3 “I Support Sustainability” I was totally fascinated when attending the latest meeting of The Association of Transformational Leaders SoCal, a young man named Sam Polk began to speak.

Sam is an unassuming man with an astounding story.  Humble beginnings, family drama and a POWERFUL desire as a young man to buy his happiness.  We all know how that turns out, but few of us have the courage (or opportunity) to literally walk away from millions!

Take 5 minutes to read his op-ed  article in the NY Times.  It is a powerful message of what drives us to attempt to live in unsustainable ways and Sam is a exemplary role model of what we can do about it!

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Tele Summits are DEAD!


Image by Cheryl Woodhouse

If you have been following me or have been a client of mine in the online business building domain you know that I have been a proponent of tele summits since choosing to run my first summit last summer. Check it out here.

That was so cool that I recently co produced another summit with my friend Ronnie Tsunami “The Success Tsunami Summit” which was frankly a kick ass event!
That said, we all know that in the world of online marketing EVERYTHING changes and FAST!
So here is a secret, in the conversations in industry retreats, high end mastermind groups and paid access discussion groups experts are questioning should we still do tele summits? what has happened to conversions? Is it really worth it?  Here is the amazing thing these conversations are between people who have built million dollar businesses using tele summits as a key part of their strategies!
So what is happening?
  1. There is an explosion of tele summits, as you are reading this I will wager that there are no less than 100 – 300 tele summits that you could be listening to RIGHT NOW!
  2. Many tele summit hosts are not keeping up with the trends of what creates options and engagement (Hint: less is more!)
  3. Many of the new “guests/experts” are fantastic SME’s (subject matter experts) BUT they have not been trained in online conversion, they have not adopted the tools and resources that are necessary to test, track and convert attendees into clients.
All of this combined has shifted tele summits (for both hosts and guests) from easy picking low hanging fruit into  a competitive, complex and competitive process.
So yes, the low hanging fruit, the super easy list building and cash creation is dead…sorry to say it but it is true.
This brings us to the big question, is it still a reasonable tool to build your list, create some cash and credibility in your niche??
Well that depends.
Are you willing to do the work?  To invest time, energy and money to refine and create the unique  differences, the automated processes and strategies for successful summit?
If yes then here are the top 5 refinements that are REQUIRED for your summit to have a serious shot at success.
Top 5 Strategies for A Successful Summit
  1. A well defined and UNIQUE niche with a DEFINED NEED!
    1. Who are your guests? What is their problem or issue that they NEED solved and they are willing to invest to do so. Time energy and money!
  2. Guests who deliver!
    1. opt ins (thru physical opt ins OR credibility)
    2. fantastic content/interview
    3. Depending on your structure has a fantastic value proposition for listeners to act upon, product, service or experience to sell (they convert on the call!)
    4. Great online transparent systems and consistent payments
    5. Listen to EVERY GUESTS previous interviews BEFORE booking them
    6. Test their opt in pages, their sales pages and affiliate link 10 – 14 days prior to their interview
    7. Ensure their back end offer is in alignment with your niche and need
  3. Engagement before, during and after the summit
    1.  think preview calls,
    2. Facebook page,
    3. free tid bits
    4. feature promotions of the individual speakers pre and post summit
  4. Compelling and powerful upgrade packages and sales tools
    1. How are the upgrade packages structured
    2. How do they solve the problem of your attendees
    3. What are the price points? (a few premium sales can make the entire process immediately profitable!)
  5. Powerful questions, great rapport and a present host/interviewer who has done their homework
    1. Does the interviewer really get and understand the value that the guest brings? Do they give their personal experience and endorsement to the offer?
These 5 strategies will help to ensure that your summit knocks it out of the park, but there are literally another 100 details that MUST be in place for you to do well with your summit, but let me assure you of a couple of things.
You can add hundreds even thousands of people to your list in 60 – 90 days!
You can make immediate cash and fill your funnel for future conversions and Joint ventures!
You can use a summit to launch an offer of your choosing!
If you are ready to design and build your summit and take it to market in the next 2 – 6 months I want to invite you my “Summit Success Strategies” happening in just 2 weeks.
You will actually design and build your summit REAL TIME in to intense and dedicated days.  March 15th and 16th, you can attend live in Calgary or remotely online.
What will you learn:
  • The top 10 strategies for successful Telesummits NOW!
  • The best tools and resources to use to reach the MOST people possible
  • How to filter and select only the BEST guests!
  • How to set up offers so that they are seamlessly integrated into your interviews
  • A ninja trick to access and target your guests Facebook fans and their friends
What will you complete?
  • Your overall STRATEGY and vision for your summit
  • Your opt in page for the summit
  • Your upgrade offers
  • Your emails/contacts to your ideal speakers
  • Your summit curriculum design
  • Your JV offer page (you can have JV partners other than your speakers)
What will it cost?
What will it save?
In terms of hard dollars and cents this weekend will save you $2000 – $10,000 in fees for landing pages design and creation, Facebook add creation and consultation, conversion consulting and testing,
What will it CREATE?
Clearly this is up to you and your execution of what we asset you to build on the weekend.  One of ways to value the weekend is in your list building.  In the online marketing world a list of 10,000 is said to be worth $1,000,000 in sales if treated well and targeted properly.  So if you added 1000 people to you list it SHOULD be worth $100,000 over the next 12 months. That will be up to you.
What I can guarantee is that these 2 days will be the most comprehensive combination of strategy, design and execution of a summit that is available ANYWHERE!
You know you should be doing this, you know that strategic support is VITAL so you do not do all the work and miss the reward.
Register now, your homework and prep package will be sent to you within 48 hours.
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Are You Creating More Than You Consume?


I Create More Than I Consume Pillar 2 of The Creator’s Code 

Our focus on taking care of our finances and entrepreneurship (Pillar 12) continues!
Yesterday the Millionaire Makeover with Loral Langemeier was outstanding! For me there
were many takeaways that were simple…yet I forget, thanks Loral for the powerful reminders!
  1. Do not let myself get sucked into the details of life, cooking. cleaning, maintenance, these activities COST ME MONEY, growth for my business becomes a time issue, protect my time to CREATE with vigilance!  NOTE: I really do love cutting the lawn, I will keep that one ; )
  2. Focus on the quality of my Joint Venture partners, there are literally hundreds of people who I like, who can create GREAT value for my clients 
  3. and tribe, BUT not all of them are really READY as one of my partners posted a few days ago “what if the big fish came looking for you, while you were busy fishing for minnows?” Thanks Lisa Cherny (who is one of the amazing guests on the Success Tsunami Summit that starts on Monday check her out!
  4. The power of a small sale.  There is so much more to say about this but
    uffice it to say as part of a larger well designed system, small sales can ROCK!
  5. Loral took an Idea that I have been passionate about for many years RGA’s Revenue Generating Activities and called them Revenue Generating DAYS!  That may not seem like much to you but it is a SIGNIFICANT contextual shift for me!
Other fantastic news about the event is that Loral has decided to run her course “3 Days to Cash” here in Alberta, which is outstanding, no travel to attend it is May 1 – 3 and it is outstanding, if you can’t tell I am more than a little thrilled to be joint venturing with Loral and her organization.
I also want to apologize for the funky google hangout, we had SEVERAL issues which I will not bore you with the details.
There is an excellent upside to tech troubles Loral has agreed to honor the in room special price  of $750 per person AND you can bring a teen with you for that price  which is like $375 per person!! If you even remotely do the work in the weekend you will far exceed your investment!
If you want to catch parts of the amazing presentation, (parts of the broadcast worked really well, once we figured out the issues) you can watch and get a taste of what a Millionaire Makeover really is.  Enjoy!
So what else is coming up that will support you to MASTER your finances and Create More Than You Consume?
I am so glad you asked!  We have 2 more events that will really support you one of them is local here in Calgary the other online.
1) Online, as ANYONE can access it!
The Success Tsunami Summit  STARTING MONDAY MORNING at 10 AM!!
This is a summit that I co created with my friends Ronnie Tsunami and Joe Pei.  The summit will help you with next level tribe building and lead generation strategies for coaches and consultants.
Focusing on 5 key aspects that will create a Tsunami of leads and sales in your business!
1. Define Business
2. Build Credibility
3. Increase Visibility
4. Capture Leads
5. Generate Sales
This collection of experts will create momentum in your business NOW!!
2) Live event in Calgary, Tuesday February 18th my friend Colin Sprake is leading his “MASTERING YOUR BUSINESS FOR MAXIMUM PROFIT & SUCCESS” evening.
Colin is a brilliant man and he has created one of the most comprehensive business building programs I have ever seen.  It covers it all, it has long term support, it is lead by a man who walks his talk and has built and sold many multi million dollar businesses.
This is a SUPER SIMPLE, if you have a  business or want to start a business, you need to meet Colin and find out how he can support you and your business to grow.
To reserve you seat visit this address and input the code 9494
We are only 1/2 way through February, MUCH more Conscious Creation to come!
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Generosity and Brilliance

Image 5I have been packed the last 2 weeks finalizing speakers, doing pre interviews and designing offers and doing my best to completely PACK The Conscious Creation Tele-summit with fascinating speakers and thought leaders, TONS of value, and support that will really transform peoples lives.

If I must say so myself myself and my team Tara Phelps and Lance Rath have done a phenomenal job!  Thanks you two I really appreciate all you late hours and willingness to go above and beyond!

I also want to express my gratitude for our amazing speakers for their time, contribution amazing generosity and all round brilliance! In no particular order:

Derek Rydall, Eva Gregory, Morgana Rae, Chelsea Coghill. LIsa Cherney, Bill Stafford, Jeanna Gabellini, Andrea Thiessen, John Eggen, Callan Rush, Aurora Winter, Christian Mickelsen, Lisa Turner, Ann Webb, Lynn Fiset, Melanie & Doug Nelson, Christine Kloser, Lissa Rankin, Lars Gustafsson.  Each of you remind of this beautiful quote.

‎”The masters in the art of living make little distinction between their work and play, their labor and their love, their minds and their bodies, their information, their recreation, their love and their religion. They hardly know which is which; they simply pursue their vision of excellence at whatever they do, leaving others to decide whether they are working or playing.” — James Michener

If I miss anyone as we are making a ton of last minute changes and adjustments, please know it is an honest mistake!

From the bottom of my heart THANK YOU to all who have supported and participated in the first annual Conscious Creation Tele Summit.


The Creator’s Code Manifesto

Image 20I am a Creator

I know Today is not just another day, today I can and will create something BEAUTIFUL!!

I am a Creator

I bound out of bed, excited to make my unique contribution to the world. I LIVE my MISSION.

I am a Creator

I am FREE mentally, physically, financially, ideologically, emotionally and spiritually.

I am a Creator

I participate in a conscious community that ACTIVELY supports each other and reaches out to the rest of the world.

I am a Creator

I surround myself with people who walk their talk, lift me up and CONTRIBUTE to the world!

I am a Creator

I do my own work, I know my life happens through me, not to me.

I am a Creator

I see and attract other creators…I SEE YOU!

YOU are a Creator

I SEE YOU and ask, “What are you excited about creating?”

YOU are a Creator

I see you and ask, “What support do you require?”

YOU are a Creator

I see you persevering against adversity and I am there for you.

YOU are a Creator

I admire how you give of your time, money and energy.

YOU are a Creator

You accept and develop your innate gifts and share them with the world.

YOU are a Creator

I witness you in flow, aligned, engaged and instantly manifesting, I revel in your success and energy

YOU are a Creator

I love it when we celebrate…even the little things, especially the little things…after all


We value people, relationships, love and contribution. We put stuff, status, and unconscious consumption in its place.


We measure ourselves and lives based on RESULTS not stories or excuses.


We meditate, pray and connect in our own way with God, spirit, the universe.


We slip off our shoes and run in the grass or splash in the water and feel connected, recharged and know we are not alone.


We lead in our families, businesses and communities with integrity, respect and love.


We are too wise to blame so we choose to consciously direct our precious energy through personal accountability.


We accept “what is” while actively creating what is “to be”.



Welcome home, your tribe has been waiting for YOU!

The Creator’s Code

If the manifesto resonates with you, be sure to join your tribe at The Conscious Creation Tele Summit FREE!  September 16 – 28, 2013.