Archive for Facilitator Trainer

Masterminds – Creating Participation


I Blew It…Again!!


I make mistakes,,,,
I make a lot of mistakes….
I may well make more mistakes than anyone I know…
In fact in a discussion with a friend and Creator’s Code Team member we were discussing my willingness to make mistakes and after talking awhile he said something like this “I want to give you a compliment, you are totally the most successful failure I know!” and we both burst out laughing and I responded with a heart felt thank you.
I am USUALLY quite fine with my mistakes, I GENERALLY do not get to worked up about my mistakes.
But not this time.
Because I got attached, I wanted to be right, I KNEW IN MY BONES it could work and damn it I was going to prove it!
Does this sound vaguely familiar to you?
Maybe it can work, maybe it just needs tweaking and adjusting but the most important thing is the honest and truthful assessment that AS IT IS, it is not working right now.
Let me give you a few details and this will make more sense.
One of the Creations that I have been MOST PROUD of in my life is the business model I designed a couple of years ago for Creation Circle Leaders.  Which in short is a way for coaches  to step up to a group coaching model using The Creator’s Code content and business systems and the KEY IDEA was that Creation Circle Leaders and Creation Circle Members who get fundamentally free seats into “The Gift” would give their free tickets away, generate referrals and fill The Gift with great ease and joy!
In concept it sounds simple and common sense enough, and in practice it did work…a bit but only a fraction of what I had hoped for and an even smaller fraction of what was possible.
All of which would have been fine IF and it is an exceptionally big


I had not stopped doing all of what we were doing before that worked so well.
I was so sure that this was THE WAY, that I left what was working, and even worse because I was attached I did not correct the mistake for far too long!  Instead i compensated by working more, taking on more personal clients, traveling more to deliver courses that in terms of numbers were not to the standard that I had previously declared, and I tried to cut costs instead of increase value…
The cost has been far to high, it has taken a toll on my health, time with kids, finances, inconsistent date nights with my amazing wife Cory, missing details because I got too busy.
Can you relate, have you ever gotten stuck in a whirlwind of compensation for something that you were attached to that was not working?  Job, relationship, friendships, agreements and obligations that no longer serve you?  It happens to us all, I would wager that right now in your life there is something that is not working something that is unsustainable yet you are burning time, energy, money and resources to keep it in your life.
Well the great news is this, consistent with pillar 3 of The Creator’s Code “I support Sustainability and vote consistently with all my resources” I am not just acknowledging my mistake, I am making a commitment to getting back to what has always supported our community and The Creator’s Code the most, and that is one on one coaching, one on one attention and VALUE!
What we are doing is offering FREE Creation Acceleration Coaching Sessions, yes free, yes one on one. I want to give one of these outstanding sessions to YOU!
Please understand that there are limited spots based on time and number of coaches and we must do this around our very packed program delivery schedule.  So ACT FAST!
Note: You may have already seen the email that lance sent offering the first 10 free sessions, well those  were filled in a few minutes after he sent the email. So we are going to set up another round…I believe this will go as fast as the others so apply FAST!
What will you get out of a Creation Acceleration Session?
You will be HEARD, you will get unstuck, you will BEND TIME, You will Commit to yourself and what is most important for you to create.
So let my lesson from my most significant mistake in a long time be the launch pad for you to let go of what is not working, redirect your energy and CREATE a new chapter in your life!
Learning with you.
I am off to go skiing with the family…see how fast a shift can occur : )
Jay signature




The Cheat Sheet for Human Motivation

Here is a brief video about the upcoming weekend program “Insight into Leadership”

Your ability to SEE and IDENTIFY what is really going on for you and other people will amaze you!

Check it out!

Are You a Coach “Wanna Be” or Coach “Breaking Free”?

This is a question that every coach in training, every coach who is “slowly moving” into the coaching domain and every person calling themselves a coach who is not actually at a sustainable level or is not on track to being sustainable must ask themselves.

There are some harsh truths that must be told about the coaching industry that are not being talked about enough.

1) MOST coaches are starving, median income is 25,000 +/- and average income of 48,000
2) Most coaches are “stuck” in a flawed business model called “Time for Money” and even if you “succeed” you are still stuck with significant demands on your time and significant limits on your income and freedom.
3) Traditional business approaches do NOT work for coaches, think about it, one of the most intimate, transparent and authentic relationships under the sun. Traditional “selling” simply does not fit, anyone with a clue can sense structured scarcity, and it does not lead to trust and authenticity.
4) The gold rush and the coaching industry have some strong similarities more people made money selling shovels and supplies than people made finding gold. In the coaching world more people are making money selling shovels (tools, tactics, certifications, strategies, sales funnels, product launches) than there are coaches making great money actually coaching front line clients.

Not telling the truth about these issues and figuring out how YOU will address them in your coaching and training business will definitely keep you a coach “wanna be.”

So what does it really take to thrive in the coaching industry? What does it take to be a coach “breaking free?”

Well that is the $64,000 question, which if answered properly would be about a $15,000 raise for the average coach ; )

While I have had reasonable long term success in this field, been at it 25 years, the last decade have averaged strong 7 figures, I still do not purport to have the answers to this complex question. That being said there are a few factors that have really supported me and other coaches with as well.

The fundamentals of breaking free.

There are 5 fundamental steps that each coach must go through.

1) Commitment: Get all in or all out, half assed does NOT work in this business
2) Support: personal, and professional including BUSINESS structure/design
3) Develop or buy a REAL business model: It MUST fully integrate all 6 elements.
a. Lead Generation
b. Conversion
c. Delivery
d. Continuity
e. Integrated Product Suite
f. Viral Coefficient
4) Systems: Technology and automated processes at EVERY step and stage of the business model
5) Connect & Collect: Contribute value, build relationships, ask for the sale and count the money!

Lets be clear that entire books have been and will continue to be written about each and every aspect of these 5 stages. It is an unbelievable amount to successfully navigate. The truth is that the vast majority of coaches do not have the context or bandwidth to actually learn integrate and apply ALL of it.

It is overwhelming when you start looking at it. Which is part of why so many coaches struggle with what seems like a never ending learning curve. It is also why so many cope by just settling for the old routine which seems like it ‘SHOULD” work which is, “I don’t want some big practice, I just need a few clients that will replace my old job income” and this framing keeps them from building a business that actually works, and keeps them perpetually hunting for “Just a few more clients” and one more certification that will make my practice complete.

If the post resonated with you and require more support, or perhaps you have found yourself thinking yourself “I wish there was a way for me to just focus on what I love, the coaching, the facilitating, the process of actually being in service to people, without ALL the STUFF” then I have an offer of free support for you.

The following link will take you to a free video training that outlines more details about the 6 elements of a business model and much more.

In the coming weeks I will be blogging much more about the keys to creating coaching and training businesses that actually work. Opt in at the above link for more support.


Creator’s Code Pillar 6: Source & Cause

Can you be an island of calm in the midst of the hurricane? Can you maintain your state when those close to you are losing it? Here is a great reminder.

“I am the source and cause of my experiences and results.”

Please subscribe to the Creator’s Code YouTube Channel, for more great free content that will support you to CREATE!