Archive for Transformation

The Secrets to Marketing Masterminds

There is a fundamental difference between “Traditional Marketing” and launching a mastermind group.

Remember you are NOT SELLING a “thing” this is an experience and it all starts with a relationship.

 

For more in-depth training to support your masterminds get your tickets to “Mastermind to Millions Live”

Early bird pricing is only in effect for a few more days!

See you there!

Jay

Online Marketing: The Difference Between What and How…

150789_303017839772265_126894987384552_695779_1816460421_nOnline marketing…the marketers would like you to believe that “It’s EASY, you can do it in your PJ’s!” There are a multitude of people who will tell you WHAT to do, let me summarize!

  • You shoot some videos
  • You host the videos
  • You build a landing page
  • You write some autoresponders
  • You add the facebook comments plug in
  • You set up your affiliate program
  • You integrate all of this with your shopping cart
  • You get a bunch of JV partners
  • You send out emails with educational videos
  • You build a membership site
  • You set up your automated webinar
  • You make an offer

AND JUST LIKE THAT…..

People send you MONEY, lots and lots of MONEY!!!

Yahooo!!!

Of course most of you reading this already “KNEW” all that.

It is so simple you should run out and do it…NOW!!!

LOL,

The analogy that I say to my clients the what and the how are on different sides of the Grand Canyon, and it is time consuming and EXPENSIVE to figure out.

Some of the most difficult and challenging issues are what software to use things you must consider.

  • Your mailing list and auto responder system
  • Your video hosting and delivery system
  • Your landing pages
  • Your affiliate software
  • Your shopping cart (how are people going to PAY you)
  • Your membership site
  • Your automated webinar system

Remember all of these come at a variety of price points, ease of use and not all of the choices play well with one another…if any of you have started down this path you know what I am talking about!
So after spending 3 years testing, trying, failing and succeeding I have an outstanding system that WORKS!! People are registering for our programs online, our affiliates are tracked simply and easily, I have JV partners that are supporting my first BIG LAUNCH this fall. It is NOT easy but it is a BEAUTIFUL thing when what used to take 4 man hours is totally automated available 24/7 all over the world ahhh that is truly beautiful!

The universe being what it is, as all this comes to pass I have been asked over and over again to support people to put together their video series, automated webinar, affiliate systems. This is NOT my core business, nor do I want it to be my core business BUT my purpose is to accelerate the creation of peoples dreams and desires it does not feel right to have accumulated this experience and expertise and not share it.

I discussed this with my friend and partner Amy and we came up with a brilliant idea even if I must say so myself ; )

So we designed:

The Online Business Breakthrough: You Know The What, Here’s The HOW!

In this weekend we actually build step by step, a landing page, an educational video funnel, an automated webinar, we fully integrate a shopping cart, set up an affiliate program, write the auto responders and set strategy for a social media campaign.

Please understand WE BUILD IT LIVE!! And you can participate at one of three levels.

1) Do It Yourself aka Watch and Learn: $1,997 

NOTE:  This is a BONUS for anyone who purchases the JV insider before Monday June 10th at Midnight! Check out the JV Insider HERE!

a. The Architecture of online marketing sequences/strategies

i.     List building

   ii.     Educational Video Funnels

iii.     Automated webinars

iv.     Social Media blueprint

b. You will gain behind the scenes access and SEE EXACTLY the steps to create a kick ass landing page
c. You will understand the critical elements in choosing your software platforms
d. Experience what it is like to shoot video in a studio setting
e. Discover the fastest and easiest way to build a membership site
f. How to set up a shopping cart and integrate the affiliate module
g. Plus MUCH, MUCH MORE!

You can purchase “Do It Yourself” here in 1 Single Payment. or
“Do It Yourself” in 3 Monthly Payments

2) Do It With Us: $4997

a. Attend the Course and get all of the above PLUS
b. We set up FOR YOU!

i. Automated Webinar

1. Banner
2. Support with the PPT
3. Scripting and Structure
4. Custom hosting
5. Personalized domain

ii. Shopping cart integration (Max 2 products and 2 payment options)

1. Affiliate system
2. Autoresponder

c. You leave with a working automated webinar with built in offer and means of collecting payment. NOTE: This require additional coaching and consulting PRIOR to the weekend.

You can purchase “Do It With Us” here in 1 Single Payment. or
“Do It With Us” in 3 Monthly Payments

3) Done For You! $14,997

a. Attend the course and receive EVERYTHING in the previous 2 packages PLUS
b. Educational Video Funnel

• Landing page (artwork/video/ programming/integration with shopping cart/facebook comments
• Max of 3 – 15 min videos including offer video (Scripting, shooting, editing, compressing hosting)
• Affiliate integration with shopping cart

c. Online membership site set up and structured to be included as part of the offer(s)
Note: This package requires extensive coaching and consulting both BEFORE AND AFTER the weekend and requires a significant time commitment from the client. Regarding the online shopping cart you must qualify for CC processing on your own.

You can purchase “Get It Done For You” here in 1 Single Payment. or
“Get It Done For You” in 3 Monthly Payments

The Online Business Breakthrough: You Know The What, Here’s The HOW!

Is an intimate, hands on HIGHLY interactive experience. If you have been working in this area, perhaps you have taken a “what to do” course like “Experts Academy” or something similar and are ready to REALLY DO IT, this weekend is for you.

Please know that the watch and learn level is open to anyone, the other spots are by interview only, you MUST be ready. If you are interested in a done with you, or done for you package please email Jay and we will set a time for a discovery session and see if you are ready to “GET IT DONE!”

I look forward to supporting you to get the “right ladder against the right wall”.

In service,

Jay signature

 

 

 

Clear, Complete and CREATE!

shapeitClear, Complete and CREATE!

Say it 3 times in a row, it is a great mantra!  Not only that is has a good beat and is easy to dance to ; )

I have had one of the best 1/4’s of life!  The past 90 days have been utterly and completely amazing/

A fb post I made said “thrilled, stunned, and relieved“. at completing 3 major projects that have been 3 +/- years in process.

As most things go I did not realize the weight, significance, and ENERGY that these projects (which we were making progress on….SLOWLY) were consuming.  It is only in their completion and absence that I can truly notice the difference.  I imagine not so different than the frog in the hot water, not noticing the difference in temperature until he is out of the water. Right now I am really noticing… appreciation, pride, gratitude, support and I feel the opening of vision, leverage, strategy and contribution.

It is a fascinating pattern for me, this process of consistently biting off more than I can chew and settling into finding or better put creating a way to complete what I set out to be or do.  On one had it is an almost magical strength of mine and on the other hand I a know that there are easier, smoother ways,  The dichotomy of the previous statements is not lost upon me.

In these moments of completion before I embark on the cycle of CREATION again, I pledge the following:

1) I accept that my desire to create is a double edged sword, if feeds and fuels my passion and engagement in life, it also can pull me off purpose when I get lost in the mechanics and too focused on “Getting SHIT DONE!”

2) The key to balancing greater contribution, enjoyment and PRESENCE is support.  Not half assed support, not good intentioned support, not convenient support, but strategic, professional, ROCK STAR support!  A quick shout out to my unicorn Tara, my brilliant rock star support that has been key in completing these major projects.  Thank you!!

3) Find and invest in groups and communities where I am “the dumbest guy in the room”  another way of saying this is spend time and invest in relationships with the people and organizations that have the greatest power and influence to support my mission and vision.

I had the privilege of being with a group of amazing people at ATL (Association of Transformational Leaders) last weekend and out of the entire weekend of outstanding and amazing content and conversations the statement from Yakov Smirnoff answering the questions of how did he become so successful so fast after immigrating to the US.  “and of course the power of proximity”  He had a long list of what he did and then added “the power of proximity” at the end as if to say and none of that would really have mattered if I had not placed myself in the “right spot”.  Hmmmm

So regardless of where you are in the cycle of Clear, Complete CREATE, I promise you that there is strategy, support and leverage that can make a monument difference.  To support you in that process I am giving you a give of a webinar that is the introduction of a coaching program I offer of the same name.

Clear, Complete and CREATE Overview!

Enjoy the webinar!

Jay

Is Your Coach Holding You Accountable? Really?

Coach Marketing Phrases:

“I will hold you accountable”
“I will make you accountable”
“I am your accountability partner”

These phrases are RAMPANT in the coaching industry, and for the most part statements like this are a farce.

Yes a farce, there I said it, I know I have likely wrankled and tweaked a number of “accountability coaches” reading this. Good!

There is a powerful distinction between helping people keep their agreements with themselves and one another and “personal accountability” this distinction can not only transform your life and business but improve the value and depth of your coaching in a monumental way.

Please take a couple of minutes watch this video and share your comments and reactions.

For more distinctions and support being personally accountable. Check out my best selling book “Reframe Your Blame, How to be Personally Accountable”

Buy Kindle format

Buy Hard copy format

And if you are in Alberta this weekend The Accountability Intensive is in Edmonton, regarded among grads as one of the most significant transformative experiences of their lives.

Email: lance@creatorscode.com or call 1-877-806-2378